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Reply to the newsletter they send and share a pointer that helps you establish thought leadership." The best part about this? It works; targeting users with content relevant to their position along the purchasing process has been proven to result in 72% higher conversion rates. 14.  Marketing Meets Technology  According to Dot Com Infoway's Venkatesh C.R, "case research studies function as the best marketing funnel to filter high-quality leads." That's due to the fact that "9 out of 10 individuals are looking at online item reviews prior to making a buying decision.